Quality Engineering — A sales pitch

Melissa Fisher
2 min readApr 21, 2024

Exploring a sales pitch of what quality engineering services provide. Likely to amend this as I think about this more — What would your sales pitch be if you were to pitch quality engineering as a service?

Identify the problem — What are the pain points?

Here are some problems that organizations might be experiencing.

  • A product is not fit for purpose, meaning that it does not meet the expectations of the stakeholder (client, customer, user etc)
  • A product is not meeting legal obligations, such as General Data Protection Regulation or general quality characteristics such as secure, reliable or performant.
  • The product has a lot of problems in production with increasing customer complaints.
  • You are building a new product but you’re losing credibility with your stakeholders due to lots of issues.

Share a story

As software testers we are no longer simply sitting in the build stage interacting with the product directly and sharing our bug stories. It’s becoming more than that. We are looking broader — from the idea stage into requirements, design..all the way through to production. As I’ve stated in previous blog posts, problems can be thrown in at any stage of the delivery life cycle. It feels to me we’ve got a long way to go to educate people new coming into the field and getting organisations, along with those in other disciplines up to speed.

Offer solutions

  • Get A Quality Engineering Team that has the purpose of being your second eyes with a goal of reviewing everything to look for any potential risks and issues.
  • Integrate the quality engineering team at each stage of software delivery, so they can help highlight any pain points early, so you can do something about it sooner rather than later.
  • Deploy techniques such as risk based testing, 3 amgios, the use of personas, and more! to help you create a fit for purpose product with information on quality characteristics (reliable secure etc).
  • A person that can critically assess, deploy research skills, ask good questions to dig into the finer detail to explore deeper.

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Melissa Fisher

Thinking outside the box and disrupting people's thinking.